Blackie
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Nutella price could soar amid worldwide hazelnut shortage - British Columbia - CBC News
If you're about to pull a slice of bread out of the toaster and slather on some sweetness, you might want to ease up on the Nutella.
A spike in the price of hazelnuts due to bad weather and disease means the cost of the spread could be about to skyrocket.
Hazelnuts are more popular than ever — high in protein, fibre, vitamins and folate — and many people say they taste delicious when combined with chocolate in a breakfast spread.
But the cost of hazelnuts has soared by more than 60 per cent over the past year, after crop-killing hail storms and frost hit the world's biggest hazelnut producer, Turkey, which controls 70 per cent of the global market.
Even Canada's tiny home-grown supply is in jeopardy, devastated by a disease known as the Eastern Filbert Blight.
With the industry in crisis, Peter Andres, head of the B.C. Hazelnut Growers' Association, thinks the price of hazelnuts could now double.
"I don't think the public has any idea right now, in fact, I probably don't even have an idea. I know the price is going to go up."
"All of the orchards are threatened, they're all dying," said Andres, who is trying to encourage young farmers to take up the hazelnut torch by planting new disease-free trees.
Ferrero look to Canada for local nuts
Regardless of any shortage, Alessandro Fonseca, who runs Trilussa Pizza and Pane in Vancouver, still serves up Nutella on one of his most popular pizzas.
Fonseca says he isn't worried about a hazelnut crisis and no matter what the price of hazelnuts or Nutella, people will still shell out.
"I put Nutella on the pizza for people that need sweetness in this world full of problems... When you eat Nutella pizza — bang! All the problem is gone."
__________________________________________________
.. Say .. what is this Nutella ? .. does not sound like a pizza topping ..
If you're about to pull a slice of bread out of the toaster and slather on some sweetness, you might want to ease up on the Nutella.
A spike in the price of hazelnuts due to bad weather and disease means the cost of the spread could be about to skyrocket.
Hazelnuts are more popular than ever — high in protein, fibre, vitamins and folate — and many people say they taste delicious when combined with chocolate in a breakfast spread.
But the cost of hazelnuts has soared by more than 60 per cent over the past year, after crop-killing hail storms and frost hit the world's biggest hazelnut producer, Turkey, which controls 70 per cent of the global market.
Even Canada's tiny home-grown supply is in jeopardy, devastated by a disease known as the Eastern Filbert Blight.
With the industry in crisis, Peter Andres, head of the B.C. Hazelnut Growers' Association, thinks the price of hazelnuts could now double.
"I don't think the public has any idea right now, in fact, I probably don't even have an idea. I know the price is going to go up."
"All of the orchards are threatened, they're all dying," said Andres, who is trying to encourage young farmers to take up the hazelnut torch by planting new disease-free trees.
Ferrero look to Canada for local nuts
Regardless of any shortage, Alessandro Fonseca, who runs Trilussa Pizza and Pane in Vancouver, still serves up Nutella on one of his most popular pizzas.
Fonseca says he isn't worried about a hazelnut crisis and no matter what the price of hazelnuts or Nutella, people will still shell out.
"I put Nutella on the pizza for people that need sweetness in this world full of problems... When you eat Nutella pizza — bang! All the problem is gone."
__________________________________________________
.. Say .. what is this Nutella ? .. does not sound like a pizza topping ..
Keep focused and don't cave into your nutty desires...I tell ya.
