Well, the factor whenever there is or is not "another name" on a amp dosen't matter for me, it is the sound that is important. If one feels inhibited by the cosmetics of their amp, well yeah.. it should be obvious.. besides isn't Marshall a name (or a brand you might say)?
If you think "the beast" sounds like ass, I guess we're just of different opinion
I am sure it sounds fine with the right guitarist for its intended purpose, I just did the amp no justice. On the other hand a JCM 800 2210 works well for me and brings out my best.
Peace, David.